ESPN Insider has an article up by double-Duke alum Jay Bilas all about making a schedule. It’s awfully good. Among his many arguments is one asserting that the Izzo/Chaney school of plaing as difficult a non-conference schedule as possible is not a smart move.

He also asserts as follows:

Nobody is trying to shut a particular team or conference out in scheduling. Each team is out for itself in scheduling nonconference games.

It might be true that the biggest names in college basketball get to call the scheduling shots, but every school plays its best hand. Every up-and-coming team wants to play the traditional powers, although it expects to get a return game. Why does it want a return game? Because it wants the best chance to win, that’s why.